Who ASON is
Since 2001, ASON has been a trusted partner in soft goods manufacturing, creating high-quality bags for a diverse range of brands—from simple drawstrings to advanced ultrasonic-bonded coolers.
We've been on a mission to redefine soft goods manufacturing, evolving into a global supplier with production facilities in China and Cambodia and design studios across four continents.
Since 2001, ASON has been a trusted partner in soft goods manufacturing, creating high-quality bags for a diverse range of brands—from simple drawstrings to advanced ultrasonic-bonded coolers.
We've been on a mission to redefine soft goods manufacturing, evolving into a global supplier with production facilities in China and Cambodia and design studios across four continents.
Since 2001, ASON has been a trusted partner in soft goods manufacturing, creating high-quality bags for a diverse range of brands—from simple drawstrings to advanced ultrasonic-bonded coolers.
We've been on a mission to redefine soft goods manufacturing, evolving into a global supplier with production facilities in China and Cambodia and design studios across four continents.
Built for performance
ENGINEERING & MANUFACTURING
SEMI-AUTOMATED PRODUCTION LINES
We utilise advanced, semi-automated lines to ensure precision, efficiency, and consistent quality.
SEMI-AUTOMATED PRODUCTION LINES
We utilise advanced, semi-automated lines to ensure precision, efficiency, and consistent quality.
IN-HOUSE ENGINEERS
Our in-house engineers apply DFM principles to optimise every production stage for superior quality and manufacturability.
IN-HOUSE ENGINEERS
Our in-house engineers apply DFM principles to optimise every production stage for superior quality and manufacturability.
RAPID PROTOTYPING & SAMPLING
Our agile prototyping and quick, iterative sampling dramatically reduce your time to market.
RAPID PROTOTYPING & SAMPLING
Our agile prototyping and quick, iterative sampling dramatically reduce your time to market.
STREAMLINED SUPPLY CHAINS
Our lean, integrated supply chain (from sourcing to delivery) ensures reliability, speed, and cost-effectiveness.
STREAMLINED SUPPLY CHAINS
Our lean, integrated supply chain (from sourcing to delivery) ensures reliability, speed, and cost-effectiveness.
How we do it
CONCEPT, Design & INNOVATION
DESIGN INNOVATION - We push boundaries to develop novel soft goods solutions that redefine market expectations.
TREND-LED DESIGNS - Leveraging trend analytics, we guide colour & material selections aligning with consumer demands.
IN-HOUSE DESIGN TEAM - Our dedicated design experts bring your soft goods visions to life with precision and creativity.
IN-HOUSE DESIGN RESOURCES - Access our extensive database of ASON designs, fully customisable to fit your brand's needs.
MADE-TO-ORDER DESIGNS - We deliver custom soft goods solutions, precisely tailored to your brand's specifications.
WHO WE WORK WITH
TRUST IS PROVEN BY PERFORMANCE
We meet the stringent requirements of industry leaders because our commitment to quality extends beyond the factory floor. This high standard is upheld by our globally audited facilities, powered by our dedicated, service-driven teams, and ensured by our rigorous product delivery protocols.
Hairdryer storage bags
Airwrap storage
Velvet mats
Insulated welded seam cooler bags
Insulated light-weight delivery bags
Bike frame bags
Backpacks
Crossbodies
Gym duffels
Sports duffel bags
Tool bags
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Fashion backpacks
Fashion crossbodies
Belt bags
Mussette bags
Gym bags
BEYOND COMPLIANCE
exceeding the minimum benchmarks
Exceeding the tests that our facilities regularly undergo rigorous evaluations conducted by global audit entities to ensure compliance with established standards.
Hairdryer storage bags
Airwrap storage
Velvet mats
Insulated welded seam cooler bags
Insulated light-weight delivery bags
Bike frame bags
Backpacks
Crossbodies
Gym duffels
Sports duffel bags
Tool bags
Fashion backpacks
Fashion crossbodies
Belt bags
Mussette bags
Gym bags
BEYOND COMPLIANCE
exceeding the
minimum benchmarks
Exceeding the tests that our facilities regularly undergo rigorous evaluations conducted by global audit entities to ensure compliance with established standards.
Hairdryer storage bags
Airwrap storage
Velvet mats
Insulated welded seam cooler bags
Insulated light-weight delivery bags
Bike frame bags
Backpacks
Crossbodies
Gym duffels
Sports duffel bags
Tool bags
Fashion backpacks
Fashion crossbodies
Belt bags
Mussette bags
Gym bags
Where we work
Factory Locations
We have a long history of over 25 years of manufacturing excellence in China, and we’re taking the next step by expanding into Southeast Asia. This expansion is all about creating more resilient trade routes and taking advantage of more favourable tariffs. Our head office and main production facility remain in Xiamen, China, but we’re thrilled to have recently opened a new production facility in Phnom Penh, Cambodia, to support our continued growth.
New Factory
ASON CAMBODIA
ASON CAMBODIA IN NUMBERS
Our new 5,500m² facility in Cambodia represents the next chapter in ASON's manufacturing excellence. Engineered for high-volume precision and ethical production.
250+
Skilled Specialists
A dedicated production force trained across cutting, sewing, assembly and quality assurance.
250+
Skilled Specialists
A dedicated production force trained across cutting, sewing, assembly and quality assurance.
8
Production Lines
6 currently active, including advanced automated lines, with capacity to scale.
8
Production Lines
6 currently active, including advanced automated lines, with capacity to scale.
25,000+
Cartons Per Month
Finished goods output built for the demands of large-scale production and fast turnaround.
25,000+
Cartons Per Month
Finished goods output built for the demands of large-scale production and fast turnaround.
2
ISO Certifications
ISO 9001 (Quality Management) and ISO 14001 (Environmental Management) certified.
2
ISO Certifications
ISO 9001 (Quality Management) and ISO 14001 (Environmental Management) certified.
2,000M²
Raw Material Warehouse
3-container monthly throughput supporting consistent, large-scale material intake.
2,000M²
Raw Material Warehouse
3-container monthly throughput supporting consistent, large-scale material intake.
3,000M²
Finished Goods Hub
Advanced logistics and QA integration from the 500m² high-efficiency processing area through to dispatch.
3,000M²
Finished Goods Hub
Advanced logistics and QA integration from the 500m² high-efficiency processing area through to dispatch.
Tradeshows 2025
Meet us in person
We believe the best partnerships start with a great conversation. That's why our entire team—from the owner to our designers and sales reps—is at tradeshows around the globe. Come on by, and we'll gladly talk through any bag idea you have in mind. We can't wait to meet you!
Guangzhou, China
Canton Fair, Phase 1&2
We don’t just manufacture bags—we live the brand. Experience ASON’s performance-driven DNA at the Canton Fair as we launch CUULAH: our premier OBM range designed for the modern adventurer.
Hong Kong
HKTDC Fair
Join us at the industry’s preeminent marketplace for trending lifestyle solutions. From technical gear to sustainable fashion, we turn innovation into your brand’s competitive edge.
Guangzhou, China
Canton Fair, Phase 1&2
We don’t just manufacture bags—we live the brand. Experience ASON’s performance-driven DNA at the Canton Fair as we launch CUULAH: our premier OBM range designed for the modern adventurer.
Hong Kong
HKTDC Fair
Join us at the industry’s preeminent marketplace for trending lifestyle solutions. From technical gear to sustainable fashion, we turn innovation into your brand’s competitive edge.
Guangzhou, China
Canton Fair, Phase 1&2
We don’t just manufacture bags—we live the brand. Experience ASON’s performance-driven DNA at the Canton Fair as we launch CUULAH: our premier OBM range designed for the modern adventurer.
Hong Kong
HKTDC Fair
Join us at the industry’s preeminent marketplace for trending lifestyle solutions. From technical gear to sustainable fashion, we turn innovation into your brand’s competitive edge.
Guangzhou, China
Canton Fair, Phase 1&2
We don’t just manufacture bags—we live the brand. Experience ASON’s performance-driven DNA at the Canton Fair as we launch CUULAH: our premier OBM range designed for the modern adventurer.
Hong Kong
HKTDC Fair
Join us at the industry’s preeminent marketplace for trending lifestyle solutions. From technical gear to sustainable fashion, we turn innovation into your brand’s competitive edge.
Guangzhou, China
Canton Fair, Phase 1&2
We don’t just manufacture bags—we live the brand. Experience ASON’s performance-driven DNA at the Canton Fair as we launch CUULAH: our premier OBM range designed for the modern adventurer.
Hong Kong
HKTDC Fair
Join us at the industry’s preeminent marketplace for trending lifestyle solutions. From technical gear to sustainable fashion, we turn innovation into your brand’s competitive edge.
Munich
ISPO MUNICH
We’re excited to be back at ISPO Munich 2025! From November 30 to December 2, we’ll showcase our latest travel, sports, and outdoor bags—crafted with smart design, rugged durability, and a focus on sustainability. Join us at our stand to connect, share ideas, and explore how ASON can support your next adventure. See you there!
Guangzhou, China
Canton Fair, Phase 1&2
We don’t just manufacture bags—we live the brand. Experience ASON’s performance-driven DNA at the Canton Fair as we launch CUULAH: our premier OBM range designed for the modern adventurer.
Hong Kong
HKTDC Fair
Join us at the industry’s preeminent marketplace for trending lifestyle solutions. From technical gear to sustainable fashion, we turn innovation into your brand’s competitive edge.
Munich
ISPO MUNICH
We’re excited to be back at ISPO Munich 2025! From November 30 to December 2, we’ll showcase our latest travel, sports, and outdoor bags—crafted with smart design, rugged durability, and a focus on sustainability. Join us at our stand to connect, share ideas, and explore how ASON can support your next adventure. See you there!
Guangzhou, China
Canton Fair, Phase 1&2
We don’t just manufacture bags—we live the brand. Experience ASON’s performance-driven DNA at the Canton Fair as we launch CUULAH: our premier OBM range designed for the modern adventurer.
Hong Kong
HKTDC Fair
Join us at the industry’s preeminent marketplace for trending lifestyle solutions. From technical gear to sustainable fashion, we turn innovation into your brand’s competitive edge.
Munich
ISPO MUNICH
We’re excited to be back at ISPO Munich 2025! From November 30 to December 2, we’ll showcase our latest travel, sports, and outdoor bags—crafted with smart design, rugged durability, and a focus on sustainability. Join us at our stand to connect, share ideas, and explore how ASON can support your next adventure. See you there!
Guangzhou, China
Canton Fair, Phase 1&2
We don’t just manufacture bags—we live the brand. Experience ASON’s performance-driven DNA at the Canton Fair as we launch CUULAH: our premier OBM range designed for the modern adventurer.
Hong Kong
HKTDC Fair
Join us at the industry’s preeminent marketplace for trending lifestyle solutions. From technical gear to sustainable fashion, we turn innovation into your brand’s competitive edge.
Munich
ISPO MUNICH
We’re excited to be back at ISPO Munich 2025! From November 30 to December 2, we’ll showcase our latest travel, sports, and outdoor bags—crafted with smart design, rugged durability, and a focus on sustainability. Join us at our stand to connect, share ideas, and explore how ASON can support your next adventure. See you there!
Tradeshows
Canton Fair, Phase 1&2
2026
(
Guangzhou, China
)
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Canton Fair, Phase 1&2
Canton Fair, Phase 1&2
(
New York, NY, US
)
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Canton Fair, Phase 1&2
(
Guangzhou, China
)
HKTDC Fair
2025
(
Hong Kong
)
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HKTDC Fair
HKTDC Fair
(
New York, NY, US
)
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HKTDC Fair
(
Hong Kong
)
ISPO MUNICH
2025
(
Munich
)
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ISPO MUNICH
ISPO MUNICH
(
New York, NY, US
)
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ISPO MUNICH
(
Munich
)
Canton Fair, Phase 2
2025
(
Guangzhou, China
)
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Canton Fair, Phase 2
Canton Fair, Phase 2
(
New York, NY, US
)
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Canton Fair, Phase 2
(
Guangzhou, China
)
Canton Fair, Phase 3
2025
(
Guangzhou, China
)
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Canton Fair, Phase 3
Canton Fair, Phase 3
(
New York, NY, US
)
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Canton Fair, Phase 3
(
Guangzhou, China
)
ASON's Own Brand Manufacturing
Showcasing Our OBM Excellence
The best way to prove what we can do is to show you.
Cuulah is ASON's in-house lifestyle brand, built from the ground up with the same expertise we bring to every partner project.
We don't just manufacture bags.
We live the lifestyle they're built for. Beach, trail, city, every Cuulah product is the result of applying our technical mastery to our own daily needs, where function, durability and style intersect.
STOCK THE RANGE
Cuulah is retail-ready. Carry the complete branded range in your stores today.
MAKE IT YOURS
Use Cuulah's proven designs as a blueprint for your own brand. We adapt, customise and rebrand to fit your market.
STOCK THE RANGE
Cuulah is retail-ready. Carry the complete branded range in your stores today.
MAKE IT YOURS
Use Cuulah's proven designs as a blueprint for your own brand. We adapt, customise and rebrand to fit your market.
How we think
Insights
Approach
Compilation Trend Colour References 2026/27
Compilation Trend Colour References 2026/27
Explore ASON’s 2026/27 colour direction, distilled from leading WGSN and Pantone forecasts into a focused, bag-first palette. This report turns global fashion and performance trends into clear Pantone TCX references to guide future range planning.
Explore ASON’s 2026/27 colour direction, distilled from leading WGSN and Pantone forecasts into a focused, bag-first palette. This report turns global fashion and performance trends into clear Pantone TCX references to guide future range planning.
2025 Current Trends in Insulated Delivery Bags
2025 Current Trends in Insulated Delivery Bags
The insulated delivery bag market is set to surpass $24 billion by 2031, fueled by booming food delivery, sustainability demands, and innovations in durable, high-performance materials.
The insulated delivery bag market is set to surpass $24 billion by 2031, fueled by booming food delivery, sustainability demands, and innovations in durable, high-performance materials.
Beyond the Basics: Sustainable Manufacturing
Beyond the Basics: Sustainable Manufacturing
Choosing a bag manufacturing factory goes beyond cost—brands should prioritize sustainability, from recycled fabrics and eco-friendly trims to compostable packaging, while also ensuring certifications, transparency, and strong logistical capabilities.
Choosing a bag manufacturing factory goes beyond cost—brands should prioritize sustainability, from recycled fabrics and eco-friendly trims to compostable packaging, while also ensuring certifications, transparency, and strong logistical capabilities.